From March 2016–March 2017, 65,094 people lost their lives because of a drug overdose, up from 54,786 the previous year (Ahmad, Rossen, Spencer, & Sutton, 2017). The results provide evidence that reading The Tail of the Raccoon: Secrets of Addiction (Illustrated) and then reading The Tail of the Raccoon, Part II: Touching the Invisible (Illustrated) boosted awareness of the loss of self-control and, in addition, improved understanding of how the loss of self-control contributes to drug addiction.ĭrug abuse is one of the most destructive health problems in American society. These group differences were not observed for survey questions that did not pertain to self-control. Analysis of Survey 2 responses revealed that the experimental group, relative to the control group, provided significantly higher post-treatment ratings of self-control awareness, as well as significantly elevated ratings of their understanding of how loss of self-control can lead to drug addiction. Survey 2 was administered to each group before and after reading their story. In experiment 2, the experimental group read the scientific short story, The Tail of the Raccoon, Part II: Touching the Invisible (Illustrated), while the control group read The Call of the Wild. Analysis of Survey 1 responses revealed no evidence of group differences in awareness of self-control and no evidence of an increase in awareness of self-control as a result of reading the story. Survey 1 was administered before and after each group read their story. In experiment 1, the experimental group read the scientific short story, The Tail of the Raccoon: Secrets of Addiction (Illustrated), while the control group read Where the Buffaloes Begin. This chapter describes two experiments that employ storytelling to deliver scientific lessons about the loss of self-control due to the Pavlovian conditioning of sign-tracking. Unfortunately, the epidemics reveal that primary prevention programs developed to stop drug addiction before it starts have been largely ineffective. In the United States, there are ongoing epidemics of drug addiction and drug overdose deaths, accompanied by an alarming increase in the number of young victims.
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